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澳洲市场信息(6)-服装连锁公司Cotton On进入家居市

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Cotton On and Australian furniture company, Mark Tuckey, have partnered to create Cotton On’s first homewares collection.
Launching online on Friday, July 3 and in selected stores from Wednesday, July 8, the collection is Cotton On’s first foray into the homewares market as the global retail powerhouse expands its category offering and moves into the lifestyle space.
The collection features pieces for various areas of the home categorised by Eat, Relax, Store, Bathe, and Sleep.
The range includes bed linen, cushions, blankets and throws, wooden serving bowls, platters, ceramic storage jars and mugs, wooden chopping boards, and general storage vessels.
Cotton On GM, Felicity McGahan, said expanding into the homewares market is an exciting move for the retailer and also marks its first brand partnership.
“We’re incredibly excited to be partnering with one of the country’s iconic design brands to create accessories for you home that reflect our honest, relaxed, quintessential Australian lifestyle,” McGahan said.
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